On August 31, Interim President Dr. Scott W. Thayer, Director of Marketing Paul Bratulin and Social Media Coordinator Thomas Robles attended the CAPIO (California Public Information Oficials) conference to discuss reaching diverse audiences on TikTok.
Those who attended the presentation learned how to leverage their organization’s existing resources to develop engaging TikTok content and expand their audience on Gen Z’s preferred social media platform.
“It was a great opportunity to showcase the amazing engagement and reach SBVC has been able to accomplish on TikTok,” said Dr. Thayer. The presentation helped attendees, many of whom serve public agencies, start their first TikTok accounts. Thomas Robles, an SBVC alumnus, was impressed by attendee enthusiasm for the platform.